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Privacy Notice



“Vanessa Pederzani” or “Heirloom Jewels Ltd.” ( “We” or “Us” or “Our”) understands that Your privacy is important to You and that You care about how Your personal data is used. We respect and value the privacy of everyone who visits this website, and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and Your rights under the law: National and European data protection Regulation and laws, namely the Data Protection Act 2018 and the GDPR, effective as of 25th May 2018.


Please read this Privacy Policy carefully and ensure that You understand it. Your acceptance of this Privacy Policy is requested.


Definitions and Interpretation 

In this Policy the following terms shall have the following meanings:  



means an account required to access and/or use certain areas and features of our Site.



means a small text file placed on Your computer or device by Our Site when You visit certain parts of Our Site and/or when You use certain features of Our Site.

“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.


What Does This Policy Cover?

This Privacy Policy applies only to Your use of Our Site that may contain links to other websites. Please note that We have no control over how Your data is collected, stored, or used by other websites and We advise You to check the privacy policies of any such websites before providing any data to them.


What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about You that enables You to be identified. Personal data covers obvious information such as Your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.


Your Rights:

Under the Data Protection Legislation, You have the following rights, which We will always work to uphold:

The right to be informed about Our collection and use of your personal data. 

The right to access the personal data We hold about You. 

The right to have Your personal data rectified if any of Your personal data held by Us is inaccurate or incomplete. 

The right to ask Us to delete or otherwise dispose of any of Your personal data that We hold. The right to restrict (where applicable) the processing of Your personal data, in accordance with the data protection laws.

The right to object to Us using Your personal data for a particular purpose or purposes.

The right to withdraw consent. This means that, if We are relying on your consent as the legal basis for using Your personal data, you are free to withdraw that consent at any time.

Where applicable, the right to data portability of Your information, rights relating to automated decision-making and profiling. 


Please note that if You request to exercise any of the above rights, We may ask You to verify Your identity before acting on the request, this is to ensure that Your data is protected and kept secure.


Information and Data that We Collect:


Depending upon Your use of Our Site, We may collect and hold some or all of the personal [and non-personal] data set out in the table below.


Data Collected:

Identity Information: including name,  surname, title, date of birth, gender.  Business information, including business name, job title, and profession. Your account login details such as username and password that you have chosen

Contact information: including postal address, billing address, email address, telephone number

Online purchases: e.g. what You have bought, when and where You bought it, and how Your item was paid

Profile information: including preferences, interests, purchase history. We may use other sources such as online media channels including: websites, social media sites. These information help Us to improve our marketing communications.

Technical information: including IP address, online browsing behaviour on our website, browser type and version, operating system

When You use a “VANESSA PEDERZANI” gift card or voucher : whether the purchase was made in one of our stockists stores or online, together with Your personal details including Your billing and postal address, email address, phone numbers and title.

Personal data You have provided Us when you contact Us or We contact you in regards of promotions, competitions, reviews, and Our services. This can come via phone, email, post, website chat, post or correspondence through social media, details of clicked links in Our emails, digital communication We sent you and you open, feedback on Our services or Our boutique representatives.

Footage of You when you visit one of our stockists boutiques by their CCTV systems



How We Collect Your Personal Data and Information:


  • Contact Us online forms

  • Newsletter sign up

  • Website orders

  • Employment CVs

  • Livechat, Whatsapp, Instagram DM

  • Competition entry forms

  • Customer service emails and calls



How Do You Use My Personal Data?


Under the Data Protection Legislation, We must always have a lawful basis for using personal data. The following list describes how We use Your personal data, and Our lawful bases for doing so:


  • Registering You on Our Website: to make Our services available to You as manage the accounts You hold with Us, and being able to process Your orders and refunds.

  • Personalising and tailoring Your experience on Our website: this helps Us to improve  and develop Our website, services, product range, how We communicate with You, and Our online store. By using Your online browsing behaviour and purchases, You help Us understanding Your needs and preferences as a customer, so that We can provide You with personalised offers, services, and experiences.

  • Carry out internal research as well as market research to improve Your overall experience with Us from product range to services 

  • To detect and prevent fraud or other crime: We need to monitor how Our services are used to prevent and detect fraud, misuse of services and crime. This helps Us to ensure You can safely use Our services.

  • To provide You with relevant marketing communications: online advertising, post, emails, newsletter, blog, anything related to Our products and services. You will not be sent any unlawful marketing or Spam. We will always work to fully protect Your rights and comply with Our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and You will always have the opportunity to opt-out.  We will always obtain Your express opt-in consent before sharing Your personal data with third parties for marketing purposes and You will be able to opt-out at any time.

  • Contact and interact with You by phone, email, post, surveys, questionnaires or to social media directed at Us

  • Manage competitions You take part and manage promotions


Third Parties whose content appears on Our Site may use third-party Cookies. Please refer to “Controlling Cookies” paragraph for more information. 

Please note that We do not control the activities of such third parties, nor the data that they collect and use themselves and We advise You to check the privacy policies of any such third parties.


We use automated emails for carrying out certain kinds of decision-making and profiling. If at any point You wish to query any action that We take on the basis of this ,or wish to request ‘human intervention’ (i.e have someone review the action themselves, rather than relying only on the automated method), the Data Protection Legislation gives You the right to do so.

We will only use Your personal data for the purpose(s) for which it was originally collected, unless We reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use Your personal data for that purpose. If We do use Your personal data in this way and You wish us to explain how the new purpose is compatible with the original, please contact Us. If we need to use Your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, We will inform You and explain the legal basis which allows Us to do so.

In some circumstances, where permitted or required by law, We may process Your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and Your legal rights.


How Long Will You Keep My Personal Data?

“Vanessa Pederzani” will not keep Your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. We are required under UK tax law to keep Your basic personal data ( name, address, contact details) for a minimum of 6 years after which time it will be destroyed.


How and Where Do You Store or Transfer My Personal Data?


“Vanessa Pederzani” will only store or transfer Your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that Your personal data will be fully protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law

We may store or transfer some or all of Your personal data in countries that are not part of the European Economic Area. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that We will take additional steps in order to ensure that Your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows.

We share Your data within the group of companies of which We are part. Where this involves the transfer of personal data outside the EEA, Our group ensures that personal data is protected by requiring all companies within the group to follow the same rules with respect to personal data usage. These are known as “binding corporate rules”. More information on binding corporate rules is available from the European Commission.

If We share Your data with external third parties, that are based outside of the EEA the following safeguards are applied to such transfers:

WE will only transfer Your personal data to third countries whose levels of data protection are deemed ‘adequate’ by the European Commission. More information is available from the European Commission.

We use specific contracts with external third parties that are approved by the European Commission for the transfer of personal data to third countries. These contracts require the same levels of personal data protection that would apply under the Data Protection Legislation. More information is available from the European Commission.

Where We transfer Your data to a third party based in the US, the data may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

Please contact Us for further information about the particular data protection mechanisms used by Us when transferring Your personal data to a third country.

The security of Your personal data is essential to Us and to protect Your data, We take a number of important measures, including the following: limiting access to Your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;


Do You Share My Personal Data?


We will not share any of Your personal data with any third parties for any purposes, subject to the following exceptions.

If We sell, transfer, or merge parts of Our business or assets, Your personal data may be transferred to a third party. Any new owner of Our business may continue to use Your personal data in the same way(s) that We have used it, as specified in this Privacy Policy.

In some limited circumstances, We may be legally required to share certain personal data, which might include Yours, if We are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of Your personal data is shared with a third party, as described above, We will take steps to ensure that Your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third party’s obligations under the law, as described above.

If any personal data is transferred outside of the EEA, We will take suitable steps in order to ensure that Your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above 


 How Can I Control My Personal Data?

In addition to Your rights under the Data Protection Legislation, when You submit  personal data via Our Site, You may be given options to restrict Our use of Your personal data. In particular, We aim to give You strong controls on Our use of Your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which You may do by unsubscribing using the links provided in Our emails and at the point of providing Your details and by managing Your Account).


You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”),and the Mailing Preference Service (“the MPS”). These may help to prevent You receiving unsolicited marketing. Please note, however, that these services will not prevent You from receiving marketing communications that You have consented to receiving.


Can I Withhold Information?


You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site You may be required to submit or allow for the collection of certain data.

You may restrict Our use of Cookies. For more information read Our Cookies Policy 


How Can I Access My Personal Data?

If You want to know what personal data We have about You, You can ask Us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to Our customer service email or postal address.


How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on Your computer or device. First-party Cookies are those placed directly by Us  and are used only by Us. We use Cookies to facilitate and improve Your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that Your privacy and personal data is protected and respected at all times.

By using Our Site, You may also receive certain third-party Cookies on Your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. These Cookies are not integral to the functioning of Our Site and Your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with the current Cookie Law.

Before Cookies are placed on Your computer or device, You will be shown a pop-up requesting Your consent to set those Cookies. By giving Your consent to the placing of Cookies You are enabling Us to provide the best possible experience and services to You. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that You are aware of them. You may still block these Cookies by changing Your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if You do so. We have taken great care to ensure that Your privacy is not at risk by allowing them.

The following first-party Cookies may be placed on Your computer or device:

In addition to the controls that We provide, You can choose to enable or disable Cookies in Your internet browser. Most internet browsers also enable You to choose whether You wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in Your internet browser or the documentation that came with Your device.

You can choose to delete Cookies on Your computer or device at any time, however You may lose any information that enables You to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that You keep Your internet browser and operating system up-to-date and that You consult the help and guidance provided by the developer of Your internet browser and manufacturer of Your computer or device if You are unsure about adjusting Your privacy settings.

How Do I Contact You?

To contact Us about anything to do with Your personal data and data protection, including to make a subject access request, please use the following details:


for the attention of Mrs Vanessa Pederzani

 Email address:

 Telephone number: +44(0)2037512229

 Postal Address: Heirloom Jewels Ltd, c/o Basepoint Business Centres,

 377-399 London Rd, Camberley, GU15 3HL , UK


Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if We change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and You will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that You check this page regularly to keep up-to-date. This Privacy Policy was last updated on 1th October 2020.

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